Report
Reaching Low Propensity Voters in the November 2020 Elections
The report, “Reaching Low-Propensity Voters in California’s November 2020 Elections” examines voters’ awareness of voting options, voting option preferences, and reactions to existing voter messaging materials.
The focus groups included low-propensity and first-time voters from Spanish, Tagalog, Mandarin, Vietnamese, Korean, and Hmong language communities, and English-speaking youth, including many first-generation voters. Participants ranged in age and represented most major metropolitan areas across California, with greatest concentrations in the Bay Area, Los Angeles, Central California, and the Inland Empire.
The focus groups included low-propensity and first-time voters from Spanish, Tagalog, Mandarin, Vietnamese, Korean, and Hmong language communities, and English-speaking youth, including many first-generation voters. Participants ranged in age and represented most major metropolitan areas across California, with greatest concentrations in the Bay Area, Los Angeles, Central California, and the Inland Empire.
